My first book, ‘Fast PR’ has taken three years to write, and was written mainly in airport lounges while I waited for delayed flights. It documents what I’ve learned in nearly twenty years of working in the media – and shows you how to do your own PR.
I’ve been in the reputation game for twenty miserable years. My book distils every painful lesson I‘ve learned along the way. It’s everything you should do – and everything you shouldn’t do. If it works – it’s in this book. If it doesn’t work – this book will tell you why.
The book is packed with snippets of accessible and highly practical advice from some of the most able communicators in the world. There’s no waffle, and no messing about – just exactly what you need to know.
Fast PR is the book I always wanted to read when I started my own career. It’s well over a hundred brand new, genuinely practical PR ideas for motivated, intelligent people – like you. There’s no waffle, and it’s not patronising. It’s not full of crappy jargon and it doesn’t mince words. It’s just sound, no-nonsense stuff that delivers real results. I’ve worked really hard to make this book as short and accessible as possible – and all the ideas, insights, tips and tricks in this book are real. They work for my clients. And they will work for you too.
